It's the question we hear most at our stall, usually while someone is turning a bracelet over in their hand: will it survive the shower? The honest answer is that it depends on two things: the metal underneath, and how the gold was put on.
What's underneath matters most
Stainless steel doesn't rust or react with water, sweat or soap. Brass and copper react with moisture and skin over time, which is what turns cheap jewellery (and sometimes your skin) green. Sterling silver sits in between: it tarnishes with air and water, but cleans up.
How the gold gets there
Traditional electroplating lays down a thin layer of gold. It looks beautiful but wears through at the points that rub most: the clasp, the back of a ring, the bottom of a hoop. PVD (physical vapour deposition) bonds a much harder gold-coloured layer to the metal in a vacuum chamber, and holds up far better to water and friction.
So, can you?
With gold PVD on stainless steel, mostly yes. With plated silver or brass, take it off for the shower, the pool and the gym, and it will last you far longer.
Everything in our shop right now is sterling silver or gold-plated sterling silver, so our advice is simple: put it on after you've showered, and take it off before you swim. Every product page says exactly what a piece is made of.
Three habits that make anything last longer
- Jewellery on last. Perfume, hairspray and body lotion are harder on gold than water is.
- Wipe it after wearing. A soft, dry cloth removes the sweat and oils that dull the finish.
- Store it apart. Pieces rubbing against each other in a drawer wear faster than pieces worn every day.
More in our care guide. Questions about a specific piece? Email hello@diplondon.com and we'll tell you straight.